Over the last several years I have had the pleasure of working with Ray on many business and community projects. Ray is one of those individuals that intuitively knows the right things to do in business. He creates business success in everything he does. Ray gets the internet and is exceptional at doing the right job in the right way and getting it done. If you want to elevate your business success, see Ray.end quote

--Melodie Reagan, Pres., Auromira Executive Advantage

"My CamoCaps product is a national retail product that faces several serious competitors. I absolutely MUST be ranked high for my search terms in order to make money so I needed a SEO firm that knew what it was doing and could deliver ROI while not breaking the bank. Ray Hutchins and Denver SEO Services did it for me. Today, I am ranked higher than my competition for my key terms and my business has shown solid and steady growth. Its' great to make steady cash from the Internet! Ray is a professional who cares about the success of my business and he does what he says he will do and at a price that cannot be beat. I highly recommend Denver SEO Services."

Derek Burton
Owner, CamoCaps
Austin, TX


Social Media Optimization (SMO) Services

Most small and medium sized businesses continue to grapple with their fear that they are missing the boat with respect to social media and struggle with how to use it to benefit their businesses. They hear the term “social media optimization” and think it equates in business value to search engine optimization (SEO). They fear that they may be falling behind the competition in some important way.

Relax…everything is okay. There are some things you need to do and Denver Web Services can help you get them done--but for most businesses, social media optimization may not be the low-hanging fruit it appears to be. Unless you have already covered your other internet marketing bases and/or have a specific social media objective in mind, then there are probably higher priority items requiring your time and resources.  

But let’s do a bit of background work.

Social media optimization (SMO) is the buzz-word used to describe the utilization of various social media platforms to attract visitors to a website in order to engage with them and hopefully convert them into (or keep them as) customers.

SMO is related to SEO, but differs in several ways. SMO is primarily focused on driving traffic from sources other than search engines, even though improved search ranking is also a benefit of successful SMO.

SMO is in certain ways related to viral marketing--where word-of-mouth is created through the use of online networking via social bookmarking, video and photo sharing websites, blogging, and other means. SMO is also an integral part of a reputation management strategy for organizations or individuals who care about their online presence.

It is not just limited to marketing and brand building, however. Savvy businesses are learning how to integrate social media participation into their core business operations, such as their product/service development, recruiting, employee engagement and turnover, customer satisfaction and relations and business development.  And finally, SMO is frequently used to build and nurture a human community associated with a particular website--a community that supports healthy business-to-consumer relationships.

Getting a solid measurable ROI is difficult and elusive. In 2010 Deloitte published a Social Media report which, while focused on the Life Sciences industry, did a good job of pointing out what could and could not be done with social media in sophisticated business environments.

Denver Web Services accomplishes a SMO campaign utilizing two basic strategies:

1. Adding social media features and tools directly to website content such as RSS feeds, sharing and “like” buttons, social news, user ratings,  polling tools, and the incorporation of 3rd party community functionalities such as images and videos.

2. Direct promotional activities of your business on various social media and other sites via blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social media profiles.

Understandably, this type of activity done on a scale large enough to have any kind of meaningful business impact requires a lot of time and attention to detail. Our trained offshore teams can do this for your business in a cost-effective way.


  • 3,000 Facebook accounts with tens of thousands of friends
  • 1,000 YouTube accounts with over 1,000 subscribers each (1 million subscriber base)
  • 150 Twitter accounts with over 200k followers

We have carefully assembled and built these critical SMO assets over a period of years and we leverage off these assets to help our customers. You'll find few other SEO firms with this kind of capability.

Building links, generating unique visitor traffic, creating viral brand buzz, promoting web reputations--this and more is possible. Give us a call and let's talk about how we can use our assets to help your business grow.

: Whether or not a full-blown SMO campaign is right for your company and the best way to spend your marketing dollars, a few basic social media actions are a good idea for any company or business. We suggest building some key fundamentals now that may very well serve as an important foundation for any future activities. They are:

  • Professionally built personal and business LinkedIn profiles.

  • Personal or professional Facebook profiles combined with professional pages.

  • Business/corporate Twitter feed.

Denver Web Services can help you accomplish your objectives quickly and cost-effectively.


Contact us NOW