Smart phones, iPADs, and wireless tablet computers are once
again changing the web and how businesses interface with
it--and with their customers.
Getting a marketing message to a potential customer who is
accessing the web via a mobile device is different than
getting that message to someone on a laptop or PC. Screen
sizes, bandwidths, and attention spans are different, and
thus, the process is different.
This is such an important shift that Google's CEO Eric
Schmidt has said that everything Google does from now on...it
on mobile FIRST. That sentiment is no doubt driven by
the fact that Google controls 98% of the mobile search
market--a market you cannot afford to ignore.
It's still so new and is moving so fast that it is hard for
anyone to wrap their minds around mobile marketing. But what
is mobile marketing, exactly...what are its parts?
- SMS/Text Messages-texting campaigns are a big and
effective way to gain new customers and maintain
- Mobile Optimized Web Content-making your web pages
look good on a mobile browser or
building a mobile website
that solves all content issues
- Mcommerce-collecting money on the move via mobile devices
- CPA Marketing (cost per action)-a huge part
of online commerce, but to make it work on mobile, the
content must be correctly mobile-optimized
- Pay-per-Call- affiliate programs that pay you when
you send qualified phone calls to advertisers
- Mobile Ad Platforms-growing fast with lots of
opportunities...but which one is right for your
- Mobile Applications-being used by many to generate
leads and customers
Please call us for a free consultation about how mobile
marketing might be of value to your business.
Denver Web Services specializes in the production of Mobile Websites
specifically designed for optimal viewing on smart phones
with lower bandwidth.